Competing with Colleagues

When I wrote The Trusted Advisor with David Maister and Rob Galford a few years back, it became reasonably successful within several months. (Amazingly, it still ranks #8,050 – as…

Trust in Nebraska

I’m back from a four-day Conference on Institutional Trust at the University of Nebraska in Lincoln, where I was one of only two non-academics (the other a most talented Federal judge…

Relationship Inflation

“Now our global sales team can create customer relationships instantly from anywhere.” Jeremy Stoppelman, CEO of YELP, in an ad for the Salesforce1 Mobile App in the Economist. “Run your…

Selling To a Friend

Maybe your firm would like to sell to XYZ company and it turns out you have a college classmate who works there.  Maybe you’ve become friendly with someone in a…

The Limits of Value Propositions

(This post first appeared on RainToday.com) Value propositions are unquestionably important in B2B sales, especially for large, complex, or intangible offerings. Some suggest a value proposition is the key component…