The Trust Equation eBook

Welcome to a special October edition of our monthly ebook. This issue is a call – and a guide – to action, and is all about putting the Trust Equation to good use. It’s filled with practical tips and hands-on advice we hope you find useful. And we invite you check out our new look on the Trust Quotient Diagnostic Test . Same great personal insights in a very cool new format.


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  1. […] The Trust Equation breaks trustworthiness into four factors – credibility, reliability, intimacy, and low self-orientation.  In studies we’ve done on the four factors, it turns out that Intimacy has the strongest correlation with high aggregate levels of trust.  That is, we tend to put more weight on that one factor than on the others. […]

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