DELIVERY ASSOCIATE AND COACH
Denver, Colorado  |  USA

I help people unlock their potential—at work and in life. My mission is simple: develop premier leaders, high-performance teams, and world-class sales organizations that win with trust. I’ve seen brilliant strategies fail because trust broke down—between leaders and their teams, or between salespeople and their customers. When trust erodes, everything suffers—you have to expend more energy, morale erodes, you risk turnover (employee and customer), and you miss out on opportunities.

When trust thrives, performance follows.

Over the past three decades, I’ve trained and coached professionals from more than 400 global organizations. I bring a practitioner’s perspective to every engagement, having learned some of my most valuable lessons the hard way. I have a passion and drive to help leaders and sales teams build cultures and client relationships rooted in transparency, accountability, and genuine human connection that always lead to better outcomes.

I earned a Bachelor’s in Organizational Leadership with a specialization in Organizational Development and HR, and an MBA in Healthcare Management. I’ve received certifications in FranklinCovey FOCUS, Blanchard Situational Leadership II, SOCIAL STYLES, Caliper Assessments, Rain Group, and many others. But what really shaped my approach are the lessons learned along the way.

My Trust Story

Years ago, I worked for a consulting firm focused on leadership development and building championship cultures. Our hometown MLB team was a prime candidate for our services, so I reached out and developed a relationship with the general manager, Dan. We met a few times to discuss what he was looking to do and how we could help.

I brought his vision and needs back to my team. Between my notes and the proposal, we got off the rails. My company’s leadership inflated the scope…by 15 times, for mostly self-focused reasons and not the good of the client. When I pushed back, I was told to present this bloated offering anyway. Leadership stressed that I needed to present the proposal as they built it.

Doing what I was told, I began presenting the proposal to Dan. Halfway through, he stopped me.

“Brandon, did you listen to me the last time we talked?”

“Yes.”

“Then why are you presenting this to me?” he asked.

Doing my best sales tap dance to get out of an uncomfortable situation (and not wanting to throw my leadership under the bus), I side-stepped the question, gave a pat answer, and continued presenting. A few moments later, he interrupted again—with the same question.

This was a moment of truth. I had a choice to make. Continue trying to cover the awkward reality, or get into the messiness of the truth.

I told him what happened, how leadership at my company was focused on potential benefits to us, not him and his organization.

Being open like that could have gone really badly. Instead, he asked if it would be helpful to meet with my leadership team to tell them directly what he wanted, which he did a few weeks later. In that meeting, he clearly told my team that what I had conveyed to them is what he wanted, nothing more, nothing less. They saw the light and we delivered on what he asked for. The result? A strong relationship and a happy client that went to the World Series a few years later.

Here’s the powerful lesson I learned that day talking to Dan: Trust isn’t built through perfection and polish—it’s built through (sometimes messy) honesty, especially when honesty might cost you something.

The real competitive advantage isn’t strategy, systems, or talent. It’s trust—the invisible currency that makes everything else work.

My Services

I lead our Being a Trusted Advisor, Trust-Based Selling, and Trust-Based Leadership workshops, and provide executive coaching for leaders and sales professionals working to build trust-based relationships and high-performing teams.

My Trust Temperament™

The Professor

INTERESTING FACT ABOUT ME

I tried out to be the Colorado Avalanche mascot when I was 19. I wasn’t selected. Inexplicably, the team has thrived without me.

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