As the need for marketing and business development rises, we can enhance loyalty and build trust simply by giving. Mark Slatin shares seven practical ways you can “give” to nurture your client relationships.
Author Archive for: Mark Slatin
About Mark Slatin
Mark Slatin is an Associate with Trusted Advisor Associates LLC, and founder/CEO of True Colors Consulting in Ellicott City, Maryland. Read more about Mark at http://trustedadvisor.com/consultants.markslatin/
Entries by Mark Slatin
Under pressure, performers’ different personalities emerge.
The power of apology is huge; too often, we don’t partake of it.
At a time of cost-cutting, giving something away isn’t perverse–it can make sense.
Integrating millennials into the workforce is aided by gaining their trust.
Salespeople aren’t taught transparency, but need to learn it.
To turn the tide on sputtering revenue numbers, sales organizations ratchet up pressure on sellers to hit targets. Many will seek a fool-proof formulaic antidote. The more scientific it feels, the more control it gives over success–or so they presume. Some swear by sales benchmarking. Landslide Technologies’ SFA (sales force automation) application ensures you can […]
The obvious costs and benefits hide the critical relational aspects of value in the buying decision.
Sometimes “free” can be the beginning of good customer relationship.
The economy has a silver lining – greater customer focus. Will it last?
Recent Blog Posts
- Cutting Edge (Bad) Digital MarketingJuly 8, 2019 - 6:01 am
Here are two (real) digital communications I recently received. What jumps out at you about the differences between the two? The first: Charles, Not sure if you got a chance to read my last 2 emails but I still wanted to see if what we do is something that you could benefit from. Also as […]
- Trust Matters, The Podcast: How to Reengage Unresponsive Sales Leads(Episode 25)July 2, 2019 - 9:09 am
Podcast: EmbedSubscribe to TrustMatters, The Podcast Android | RSSThis is the newest of Trust Matters, The Podcast. Listeners submit their personal questions about professional relationships, trust, and business situations to our in-house expert Charles H. Green, CEO, Trusted Advisor Associates. A manager at a communications firm writes in and asks “How to you manage qualified […]