As the need for marketing and business development rises, we can enhance loyalty and build trust simply by giving. Mark Slatin shares seven practical ways you can “give” to nurture your client relationships.
Author Archive for: Mark Slatin
About Mark Slatin
Mark Slatin is an Associate with Trusted Advisor Associates LLC, and founder/CEO of True Colors Consulting in Ellicott City, Maryland. Read more about Mark at http://trustedadvisor.com/consultants.markslatin/
Entries by Mark Slatin
Under pressure, performers’ different personalities emerge.
The power of apology is huge; too often, we don’t partake of it.
At a time of cost-cutting, giving something away isn’t perverse–it can make sense.
Integrating millennials into the workforce is aided by gaining their trust.
Salespeople aren’t taught transparency, but need to learn it.
To turn the tide on sputtering revenue numbers, sales organizations ratchet up pressure on sellers to hit targets. Many will seek a fool-proof formulaic antidote. The more scientific it feels, the more control it gives over success–or so they presume. Some swear by sales benchmarking. Landslide Technologies’ SFA (sales force automation) application ensures you can […]
The obvious costs and benefits hide the critical relational aspects of value in the buying decision.
Sometimes “free” can be the beginning of good customer relationship.
The economy has a silver lining – greater customer focus. Will it last?
Recent Blog Posts
- 7 Lessons to Improve Trust in a Virtual WorldMay 28, 2020 - 12:25 pm
– With contributions from Sandy Steyer, Client Manager – Diagnostics and Stewart Hirsch, Senior Coach – Business Development and Executive Leadership Pandemic. Coronavirus. Covid-19. _____. ______. . ______. Fill in the blanks with adjective(s) of your choice [apocalyptic; unprecedented; crisis; game-changer; etc.] Add a flourishing punch line, and you’ve got the intro to this […]
- How Will You Respond in a Time of Crisis?May 22, 2020 - 1:59 pm
It’s fair to say the vast majority of us have not experienced a global public health crisis at a scale similar to the one we are experiencing right now with COVID-19. While many might point to political or economic events that triggered similar feelings, the current outbreak of the novel coronavirus is touching every single […]