A competitor can copy your product, spend more on advertising, and offer a lower price. But the one thing a competitor can never do is copy your relationships. True customer loyalty is a key differentiator in business, because it represents something that’s incredibly personal.

And trust is the critical element in customer loyalty. It’s possible to learn how to be trustworthy and exercise trust in all your business relationships. Building true customer loyalty, based on honest human relationships, will be a key driver to business success.


  • Turn client-vendor transactions into meaningful, valuable partnerships
  • Create evangelists who freely endorse you and refer you business
  • Increase client retention and opportunities for broadening your business with current clients