We all spend an awful lot of time, money and effort trying to convince others of our attributes. We want them to see us as we imagine that we want to be seen.

We underestimate the power of doing exactly the opposite – letting people see us just as we are.

That’s what this week’s Trust Tip video is about.

For more on the general subject of authenticity and honesty, look at Trust, Honesty and Authenticity, a blogpost from two years ago.

If you like the Trust Tip Video series, and you like our occasional eBooks, why not subscribe to make sure you get both? Every 2-4 weeks we’ll send you selected high-quality content. To subscribe, click here, or go to http://bit.ly/trust-subscribe

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Many Trusted Advisor programs now offer CPE credits.  Please call Tracey DelCamp for more information at 856-981-5268–or drop us a note @ [email protected].

This post is written by:

Charles H. Green

Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen

A personal note from Charlie: If you'd like a free copy of the worksheets from Andrea's and my new Trusted Advisor Fieldbook, email us with your full name and email address; we'll be glad to send you a copy. Just send the request to: [email protected], and ask me for the TA Fieldbook Worksheets.

Filed Under: Trust TIps