Trust and New Media: Request for Favorite Stories

I’m giving a talk in a few days to a large software company about trust and new social media.  I want to use examples to demonstrate the power of social media to increase trust–and to destroy it.

I’ve got several, but would love to hear from you.  What are some examples of trust creation or destruction involving new social media that you consider to be important, archetypal, paradigmatic (or any other big impressive adjective)?

Please add your stories via comments below: it could be a really interesting list we all could benefit from.

Thank you!

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