Greetings, and welcome to this month’s ebook, Volume 4 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website.
This month, we lead with the effects over-measurement and value can have on a business. From the most recent Olympics, contest shows, and more we seem to be knee-deep in rating systems. But is it possible that the ever-growing need to rank our business practices and relationships can in fact be a deterrent?
The lead article explores this theme by looking directly at measurement itself. The other two articles reflect a similar theme; what we lose when we rely too much on abstract, quantified approaches to business.
In this edition of the Trust Reader Volume 4 we feature:
- Metrics: Over-measuring Our Way to Management
- Why Value Propositions are Overrated
- The Point of Listening is Not What You Hear, But the Listening Itself
GET THE TRUST READER VOLUME 4 HERE
I welcome your comments, and hope your entry into Spring is as welcome as the warmer weather.
This post is written by:
Charles H. Green
Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
A personal note from Charlie: For a free eBook on Selling to the C-Suite, email me with your full name and email address; I’ll be glad to send you a copy. Just send the request to: [email protected], and ask for the Selling to the C-Suite eBook.
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