Greetings, and welcome to this month’s ebook. It’s been a cold and snowy February for many Trusted Advisor and TrustMatters readers; this is our contribution to warming things up, by stimulating the thoughtful brain cells. In this edition of the Trust Primer volume 5 we feature:
- Fixing What Ails Main Street: Ethics, or Incentives?
- Collaboration as a Strategy, Not a Tactic
- Making a Referral by Transferring Trust
We welcome your comments, and wish you some ambient warmth to go along with your stimulated thought-centers.