The October Trust Matters Review

The Economist explains how to tell when your boss is lying, and that no, his lips moving is not enough to be completely sure.

Mike Wokasch of Pharma Reform identifies 5 major sources of distrust in Pharma. An excellent framework for anyone concerned with the Pharmaceutical Industry.

Michael Maslansky, in an older but excellent post, analyzes Toyota CEO Akio Toyoda’s apology, pointing out what works, what doesn’t, and why.  Apologizing effectively is a key skill for keeping trust, so this is an important post.

Matthew S. McGlone and Barbara Breckinridge of Scientific American explain why the brain distrusts a foreing accent.

Dr. Leslie Gaines-Ross discusses depictions of businesses and CEOs in recent films.  If Hollywood reflects the US, how deep does the trust issue go?

Katrin Beinhold writes on Henry Kissingers calls for mutual trust in US-China relations.  The insightful discussion applies to personal and professional relationships.

Tracey E. Schelmetic discusses how customer loyalty is actually created — especially lifetime loyalty

Journalism Professor Jay Rosen writes a fascinating history of the press from before there was anything resembling a "free" press, to the current changes largely caused by the Internet, noting how power dynamics have changed.  Only portions are specifically about trust, but in a broader sense it might all be seen as trust-related.

Dov Seidman explains why anonymous apologies aren’t effective.

Wait, gossip makes workers more productive?  Read Andy Greenberg on Professor Alex Pentland’s research to find out why.

Profs Paul Ingram and Michael Morris find out that Americans and Chinese trust for different reasons, one from the heart, one from the head.


The Trust Matters Review highlights the best articles and posts on trust our research has turned up in the last month.

If you’d like to share a great article about trust, let us know, in the comments here or through the Trust Matters Review submission form.

And if you missed it, don’t forget to read the inaugural Trust Matters Review, too.

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