Trusted Advisor

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Hot off the Presses: The Trusted Advisor Fieldbook

We are very happy to officially announce the publication of The Trusted Advisor Fieldbook: A Comprehensive Toolkit for Leading with Trust. Published by Wiley Books, it is now being sold at fine bookstores worldwide and online at major booksellers.

Whose shoulders does it stand on? The book’s pedigree begins with the classic The Trusted Advisor, by Charlie with esteemed co-authors David Maister and Rob Galford in 2000.  In 2005, Charlie wrote Trust-based Selling, which squared the circle of trust and sales.

What’s up with the leadership emphasis? Since 2000, the world has gotten flat, connected and linked—trust drives success. The relevance of trust to leadership has increased 470% (our subjective estimate). We connect the dots.

What’s new? Material on creating a trust-based culture; networking; risk-taking; selling to the C-suite; rapid trust creation; leadership. And more.

Why a “fieldbook”? It’s practical, tactical. Loaded with how-to’s. Deals with the nitty-gritty of situations from business development to dealing with untrustworthy partners. It has so many lists it has a list of lists.

Who likes it? Tom Peters, David Maister, Chris Brogan, Neil Rackham, Jim Quigley, and more…

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This post is written by:

Charles H. Green

Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen

Andrea P. Howe

Andrea Howe is an Associate with Trusted Advisor Associates LLC, and founder/CEO of BossaNova Consulting Group. Read more about Andrea at http://trustedadvisor.com/consultants.andreahowe/ You can follow Andrea on Twitter @AndreaPHowe

A personal note from Charlie: For a free eBook on Selling to the C-Suite, email me with your full name and email address; I’ll be glad to send you a copy. Just send the request to: [email protected], and ask for the Selling to the C-Suite eBook.

Filed Under: The Trusted Advisor Fieldbook