Entries by Sonja Jefferson

Using Valuable Content to Build Trust Through the Sales Process

Please welcome guest-blogger Sonja Jefferson to Trust Matters today. She’s founder of Valuable Content consulting firm, and author of the Valuable Content Marketing book. I have high regard for what she does, and think you’ll enjoy this. ——————————————————- I’d like to make a distinction. ‘Content’ is the words on the page you are reading. It’s the […]