Fighting Cynicism
When the advertising industry criticizes ads as being snide and cynical, something’s afoot.
Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
When the advertising industry criticizes ads as being snide and cynical, something’s afoot.
In an increasingly horizontal world, the key abilities are trust and influence of those outside the company, not just leadership of those within.
Roger Clemens is the latest to prove the cover-up is always worse than the crime.
Assorted history, customs and humor from valentine’s day
Mortgage lenders and consumers alike bought into the mortgage frenzy, selling their ethics and trustworthiness as they went–and got even more self-righteous.
Most business sales models are overly built on rational, cognitive “brain” notions of how people buy. The heart knows better.
Reflective listening, often recommended for adults, is effective in toddlers as well, suggesting a deep developmental basis for focusing on empathy rather than just data collection.
The psychology of truth-telling and how it gets the sale.
February 2008 Carnival of Trust
Transcript of a dialogue with a spammer
Part I of this blog described how over-emphasizing the trust-building factors in the Trust Equation without balancing your self-orientation can actually hurt your trustworthiness. It also identified many internal and external triggers that might increase self-orientation. In this post, we explore specific actions you can take to avoid over-playing your strengths. The Goldilocks Effect In […]
Playing to our strengths can be seductive. We all want to feel we are presenting our best selves, and that naturally leads us to emphasize those things at which we excel. It’s often how we define our professional roles, our careers, even ourselves. Too Much of a Good Thing Some modern psychometric tools are built […]