Entries by Charles H. Green

An Interview with Andy Paul

Andy Paul is an old friend, and a true expert in the field of sales. His books include Zero-Time Selling: 10 Essential Steps to Accelerate Every Company’s Sales, and Amp Up Your Sales: Powerful Strategies that Move Customers to Make Fast, Favorable Decisions.  As you can see by the title, one of his subjects is […]

Is it Ever Trustworthy to Go Around Someone to Get to the C-Suite?

Today’s post is by Trusted Advisor Associates’ own Andrea Howe and Stewart Hirsch. —————————— We just led a webinar on how to take a trust-based approach to building C-suite relationships. (We decided in the moment that we should call it the Hirsch and Howe Show.) There was a great question asked that we didn’t have […]

Trust, Inc.

Walgreens, the venerable (116 years old, second largest) US drugstore chain, has announced a new tagline as part of a new brand positioning strategy.  No longer will it be “At the corner of happy and healthy” – the new mantra is “Trusted Since 1901.” Well. I wish Walgreen’s nothing but the best, and don’t doubt their […]

Can You Trust Bitcoin?

In a word – no. But the reason why is not the usual critique. Let me explain. Origins in Distrust Bitcoin was born of distrust. Its original fan-base was an amalgam of nerds, futurists, libertarians and survivalists. They were enticed by several features of the new crypto-currency: a decentralized network, beyond the control of governments and […]

It’s Always Risk-on for Selling

In the financial trading community, there is a concept called “risk-on, risk-off,” or RoRo for short. It refers to the general market sentiment at a point in time. Simply put, if the prevailing trend is toward more risky and aggressive instruments (e.g., stocks, emerging markets), that is called “risk-on.” If the trend is toward less […]