Entries by Charles H. Green

Is it Ever Trustworthy to Go Around Someone to Get to the C-Suite?

Today’s post is by Trusted Advisor Associates’ own Andrea Howe and Stewart Hirsch. —————————— We just led a webinar on how to take a trust-based approach to building C-suite relationships. (We decided in the moment that we should call it the Hirsch and Howe Show.) There was a great question asked that we didn’t have […]

Trust, Inc.

Walgreens, the venerable (116 years old, second largest) US drugstore chain, has announced a new tagline as part of a new brand positioning strategy.  No longer will it be “At the corner of happy and healthy” – the new mantra is “Trusted Since 1901.” Well. I wish Walgreen’s nothing but the best, and don’t doubt their […]

Can You Trust Bitcoin?

In a word – no. But the reason why is not the usual critique. Let me explain. Origins in Distrust Bitcoin was born of distrust. Its original fan-base was an amalgam of nerds, futurists, libertarians and survivalists. They were enticed by several features of the new crypto-currency: a decentralized network, beyond the control of governments and […]

It’s Always Risk-on for Selling

In the financial trading community, there is a concept called “risk-on, risk-off,” or RoRo for short. It refers to the general market sentiment at a point in time. Simply put, if the prevailing trend is toward more risky and aggressive instruments (e.g., stocks, emerging markets), that is called “risk-on.” If the trend is toward less […]

The Consulting Industry: the Critical Role of Interpersonal Relationships

This is the first in an occasional series on trust in particular industry verticals. This post looks at the consulting industry. ———— In consulting, some things are changing. And some are not. The biggest trend is, of course, the digitization of the firm’s service offerings. For example, nearly three quarters of one large consulting firm’s […]