Entries by Charles H. Green

Is Neuroleadership More Than Reinventing Wheels?

The man was dining alone. He looked up from his menu and asked the waiter, “What’s the soup du jour?” Beaming with pride, the young waiter answered, “Soup of the day!” Something like that joke is playing out in the buzzy new field of “neuroleadership.” Business Week, July 28, “The Business Brain in Close-Up,” introduces […]

FUD – Why Sell Is Still a Four Letter Word

Greg Milliken tells us about the origin of FUD—Fear, Uncertainty, and Doubt.  Think “Nobody ever got fired for hiring IBM.” In other words, it’s selling by spreading FUD  about your competitor, rather than by focusing on helping the customer. FUD-based selling, as Milliken eloquently points out, rots the soul.  And while I ultimately think that […]

Leadership and Folk Wisdom

The literature on leadership is distinctive in two respects—its volume, and its level of generality. Maybe it’s just me, but I tend to glaze over when I can’t figure out if the subject being discussed is a verb or a noun. So it’s interesting when you run across a piece on leadership that is clear […]