A big Trust Matters welcome to Ago Cluytens, whose guest blogpost follows. Ago is not only a sales expert, but also a past buyer of B2B and consultative services–he has worked both sides of the sales street. Ago is also Practice Director EMEA for RainGroup, a highly respected sales training, consulting and research organization. Ago’s comments are based […]
Author Archive for: Ago Cluytens
About Ago Cluytens
Ago Cluytens is Practice Director EMEA at RAIN Group. As a former Big-4 management consultant and financial services executive, he combines a deep “inside out” understanding of B2B buying processes with cutting-edge strategies, insights and tips for selling high-end services to senior executives and the C-Suite.
Connect with Ago on Twitter, Linkedin, Google+ or YouTube. Or check out his blog on www.agocluytens.com
Entries by Ago Cluytens
(This post is written jointly with Ago Cluytens, and will appear jointly on both our sites.) Ago: Recently, Charles H Green (I get to call him Charlie) and I had a heart-to-heart about three seismic shifts that are completely changing the way buyers and sellers relate. Even though we live on different continents and have […]
Recent Blog Posts
- Trusted Transactions, or Trusted Relationships?June 11, 2018 - 8:58 am
All the surveys say we’re in a crisis of trust. But which crisis? Is it one of morality, or of social engineering. We need both solutions, not either/or.
- The Reverse Elevator Speech: Disaster and RecoveryJune 4, 2018 - 6:01 am
Trust requires that someone take a risk. Perversely, that means the avoidance of risk is tantamount to preventing trust. One of the hardest things to do is to recognize this need in the face of mundane, everyday interactions, where it always seems that taking a risk is inappropriate. So rather than give a mundane business […]