Greetings, and welcome to this month’s ebook, Volume 4 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website. This month, we delve into the concept of what effects over-measurement and value can have on a business. From the most recent Olympics, contest shows, and more we seem to be knee-deep in rating systems. But is it possible that the ever-growing need to rank our business practices and relationships can in fact be a deterrent?

In this edition of the Trust Reader Volume 4 we feature:

• Metrics: Over-measuring Our Way to Management
• Why Value Propositions are Overrated
• The Point of Listening is Not What You Hear, But the Listening Itself

GET THE TRUST READER VOLUME 4 HERE

I welcome your comments, and hope your entry into Spring is as welcome as the warmer weather.

This post is written by:

Charles H. Green

Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen

A personal note from Charlie: For a free eBook on Selling to the C-Suite, email me with your full name and email address; I’ll be glad to send you a copy. Just send the request to: [email protected], and ask for the Selling to the C-Suite eBook.

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