Greetings, and welcome to Edition 3 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website.
Get the Trust Reader volume 3 here
In this edition of the TrustReader there is a common theme: the idea of applying principles to business. One applies principles-based thinking to tactics–the issue of pricing. The lead article applies principles-based thinking at a functional level–in this case, Sales. And the final article, which originally appeared in BusinessWeek.com, is about principles at the core of the way business is conducted. Please enjoy reading:
- What to Say When the Client Says Your Price Is too High (this article was first published on RainToday.com)
- Selling From Principle (this article was first published on RainToday.com)
- Wall Street Run Amok: Why Harvard’s to Blame
I welcome your comments, and hope your holiday season is enjoyable.
This post is written by:
Charles H. Green
Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/You can follow him on twitter @CharlesHGreen
A personal note from Charlie: For a free eBook on Selling to the C-Suite, email me with your full name and email address; I’ll be glad to send you a copy. Just send the request to: [email protected], and ask for the Selling to the C-Suite eBook.
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