From Business Week’s SmallBiz magazine, February/March 2007:
The table of contents (print version only) features a small box titled Today’s Tip. This issue reads:
“Any sale should include a written statement to protect the interests of your business. In retail sales, even the wording on a sales receipt is important.”
Ah, where to begin, where to begin…
Let’s start by asking rhetorically, what does the world need more of?
a. businesses willing to take accountability for their actions, be customer-focused and deliver delight or,
b. businesses that let lawyers design sales slips so as to insure against lawsuits by disgruntled customers?
Another: do you think a customer can tell the difference between:
a. a company willing to take risks in pursuit of product and service excellence, and
b. a company focused on reducing risks from its customer base?
And another. Which company do you think employees prefer working for?
a. A company that believes in written statements surrounding every transaction, or
b. A company willing to honor the spirit more than the letter of its word?
Finally, which company do you think will be more successful?
a. One whose primary goal is to protect its own interests, or
b. One who sees its own interests as being fulfilled by serving its customers and employees’ interests?
Now, SmallBiz looks to be a good publication, with good thinking in it—as one would expect, given the BusinessWeek pedigree. And this is a tiny feature. But it’s what comes up in our unguarded moments that can be most revealing. Come on, now, BW—is this really what you want to be putting out?
For a free copy of the eBook "Selling to the C-Suite," email me, Charlie, personally and I'll send it along to you.
This post hasn't been filed away yet