March 2010
The Trust Reader Volume 3
by Charles H. Green on Wednesday, December 2, 2009 (post #607)
This post went out the day before Thanksgiving in the US. Which means a fair number of TrustMatters readers may have had a few other things on their mind. So with apologies for the repetition; here it is again.
Greetings, and welcome to Edition 3 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website.
Get the Trust Reader volume 3 here
In this edition of the TrustReader there is a common theme: the idea of applying principles to business. One applies principles-based thinking to tactics--the issue of pricing. The lead article applies principles-based thinking at a functional level--in this case, Sales. And the final article, which originally appeared in BusinessWeek.com, is about principles at the core of the way business is conducted. Please enjoy reading:
- What to Say When the Client Says Your Price Is too High (this article was first published on RainToday.com)
- Selling From Principle (this article was first published on RainToday.com)
- Wall Street Run Amok: Why Harvard's to Blame
I welcome your comments, and hope your holiday season is enjoyable.
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Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/
You can follow him on twitter @CharlesHGreen
posted in Trust in Leadership Development and Strategy, Trust-based Selling, Building Trusted Advisors