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The Trust Reader Volume 3

by Charles H. Green on Wednesday, November 25, 2009 (post #604)

The Trust Reader Volume 3

Greetings, and welcome to Edition 3 of the TrustReader. The TrustReader series announces the publication of new articles on the Trusted Advisor website.

Get the Trust Reader volume 3 here

In this edition of the TrustReader there is a common theme: the idea of applying principles to business. One applies principles-based thinking to tactics--the issue of pricing. The lead article applies principles-based thinking at a functional level--in this case, Sales. And the final article, which originally appeared in BusinessWeek.com, is about principles at the core of the way business is conducted. Please enjoy reading:

I welcome your comments, and hope your holiday season is enjoyable.

Interested in learning how to increase trust anywhere, with anyone, anytime? Join us in Washington DC in September. Click here to find out more.

Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/

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posted in Trust in Leadership Development and Strategy, Trust-based Selling, Building Trusted Advisors

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