March 2010
Trust Reader Volume 1
by Charles H. Green on Wednesday, March 18, 2009 (post #457)
Greetings.
Competitive Disadvantage: New Sales Strategies for New Business Models is the first article in a series of ebooks I'm releasing called The Trust Reader. The Trust Reader will be published roughly every few months. Articles introduced here will be available thereafter on the trustedadvisor.com website, but you’ll see them here first.
The highlighted article is part sales, part strategy. Titled Competitive Disadvantage, it explores the implications of an increasingly connected world for business strategies, and by extension, for sales strategies. That article is contained in its entirety here.
The other two articles are Client Service, Not Client Servility, and Some Kinds of Sales Motivation Are Better Than Others. Both these articles are abstracted in this issue.
The Trust Reader series joins the Trust Matters Primer series—an occasional selection of the best from from the blog Trust Matters.
Download the first edition of the Trust Reader here 
You can find previous issues of The Trust Matters Primer here:
Volume 1
Volume 2
If you would like to receive email updates for the Trust Reader and Trust Matters Primer, please subscribe here.
You can find previous articles published by Charles H. Green at http://trustedadvisor.com/cgreen.articles/
As always, if you prefer not to receive our series, simply email me or click the link below to let us know.
Over 12,000 people have taken our Trust Quotient quiz. Check out the NEW VERSION and learn your Trust Temperament.
Charles H. Green is founder and CEO of Trusted Advisor Associates LLC; read more about Charlie at http://trustedadvisor.com/cgreen/
You can follow him on twitter @CharlesHGreen
posted in Building Trusted Advisors, Trust-based Selling, Trust in Leadership Development and Strategy