Trust Resource Library

The Trust Resource Library is the beginning of a comprehensive catalog of books and online and offline articles dealing with all matters trust. Use the filters below to display records of your specific interest. If you wish to contribute to the library, submit a resource here.

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Featured Resource

Title: Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey

Type: Online Article

Published: 2007-10-01

Author: Nielsen

Category: Selling, Surveys

Submitted: 2008-07-22

Comment: A survey of internet users finds that they trust each other more than any thing else. Newspapers also rank very high, but ads rank universally low.

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