Client focus, collaboration, long-term relationships and transparency – these are the Four Trust Principles and they’re key to changing how your organization sells. Learn how to create more valuable and sustainable client relationships by moving past “getting the deal.”

The Trust-based Selling Workshop is an interactive and actionable learning experience designed to teach your executives, salespeople and account managers how to sell more effectively. The key is to focus entirely on helping customers and not on transactions.


  • Give your organization a framework for selling more effectively, focused on building real client relationships
  • Teach your organization’s salespeople and account managers how to sell intangible services and master complex sales
  • Create new opportunities for increasing sales with existing clients