October 2008
Audiobook Version of Trust-Based Selling by Charles H. Green Now Available
by Charles H. Green on Monday, December 3, 2007 (post #216)
If you'll excuse the brief commercial, I'm proud to announce that my book Trust-based Selling (McGraw-Hill) is now available in audiobook format in a 4-CD set.
It's a good book, if I do say so myself, and since I've only written two books (to date), I want to make you aware of it.
Trust and sales are two words not often found together. But selling based on trust—justified, legitimate trust—is the most powerful and productive form of commercial relationship for buyer and seller alike. It is possible to align the interests of buyer and seller, rather than simply focus on getting the buyer to meet the needs of the seller. The only reason it sounds radical is that it’s so uncommon. This book aims to make it more common by showing the power of trust in sales, and by giving tons of practical, specific actions one can take to be more trusted in selling. Hint: the only way to be trusted is to be trustworthy—worthy of that trust.
Read the Introduction to Trust-based Selling and about who should read it. Find out what others have to say about Trust-based Selling here. Read the Table of Contents here.
You can click through to Amazon to buy the audio version of Trust-based Selling from the icon on the front page of my website at www.trustedadvisor.com
You can read more about the book, and buy the hardcover version of Trust-based Selling here, and the Spanish language version here of it at the same site. 
You can also buy the paperback version of my first book, The Trusted Advisor here (co-authored with David Maister and Rob Galford), and the hardcover version here.
Both books are also available on Amazon in their new Kindle book reader format; look under each book's order information on Amazon.
We now return you to your regularly-scheduled blog.
Charles H. Green, author of Trust-Based Selling and co-author of The Trusted Advisor, is a consultant and speaker on trust issues for some of the world's best companies. He has written about trust in business relationships at Trust Matters since 2006. Read more...
posted in Trust-based Selling, Building Trusted Advisors
